![]() These conversations will likely result in a lot of ideas. Meanwhile, the human resources department might want to attract more quality hires from the platform. That way, you’ll be able to identify the top priorities across different departments.įor example, sales team members might be more interested in how LinkedIn can increase web traffic and drive sales. Take time to meet with representatives from your sales, product, customer service and human resources teams. To build a more effective LinkedIn presence, you’ll need to create specific goals for the platform. Now that you have a proper LinkedIn business page set up, it’s time to focus on the key steps to use LinkedIn for business. This will provide you with additional best practices and tips to set your page up for success. This includes adding a description, including a location, following relevant pages and more.īeyond these essential steps, check out our guide on how to build the perfect LinkedIn page for more help. Now your page is all set up.įrom here, you’ll have the option to follow additional steps to improve your chances of success. Step 4: Create the pageĬlick on “ Create Page” to finish creating your LinkedIn business page. On the right-hand panel, you can see a preview of your page to see what it’ll look like to others. Optionally, you can include a website URL, add a tagline and upload your company logo. You’ll need to provide your business name, industry, organization size and organization type. Showcase pages are sub-pages that you can later create to link to your main page. If this is going to be the main company page, select the “ Company” option. Select the type of page that represents your business–a company page, a showcase page or an educational institution page. Then select “ Create a Company Page.” Step 2: Select your page type Go to your LinkedIn homepage and click on the “ For Business” drop-down menu at the top right-hand corner of the screen. Meanwhile, job applicants will use it to understand your company culture.įollow the steps below to create a LinkedIn company page for your business. Prospective clients will check out your content to gauge your expertise. This page will serve as the go-to source of information on anything related to your business. If you’re going to build a strategic presence on LinkedIn, the first thing you need is a business page. Benefits of using LinkedIn for business.We show you all the essential steps starting from how to build your business page. This post serves as a comprehensive guide on using LinkedIn for business marketing. For that, you need to learn how to use LinkedIn for business. That’s why you need an effective LinkedIn marketing strategy to grow your presence on the platform. It’s a place where you can attract top talent and market your brand to a B2B audience. ![]() ![]() LinkedIn isn’t just a place to grow your professional network. ![]()
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